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AAP
AAP
Business
Adrian Black

Penfolds owner in no rush to sell discount labels

Treasury Wine Estates this week sold Rosemount, Ingoldby ​and Secret Stone to the Oatley family. (Susie Dodds/AAP PHOTOS)

People are drinking less wine and increasingly selecting from the higher shelves, but that doesn't mean Australia's biggest wine company will chuck its bulk brands in the discount bin.

Treasury Wine Estates this week sold Rosemount, Ingoldby ​and Secret Stone to the Oatley family, the latest in a series of unloaded discount brands as it focuses on its luxury labels to drive earnings growth.

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