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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Peloton shares plunge 20% as losses widen and sales guidance cut

A Peloton exercise bike
Peloton reported revenues of $964m (£780m), down from $1.26bn in the same quarter last year. Photograph: Shannon Stapleton/Reuters

Peloton’s share price crashed 20% in early trading after the exercise bike maker missed revenue targets, cut sales guidance and reported a bigger quarterly loss than anticipated, and its boss described turning the company around as “emotionally draining”.

Peloton, whose market value has fallen by more than 80% over the last year, reported revenues of $964m (£780m), down from $1.26bn in the same quarter last year, as the pandemic-enforced trend for home workouts that fuelled a surge in sales of its hi-tech, internet-connected exercise bikes peters out.

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