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The Guardian - UK
The Guardian - UK
Business
Dan Milmo Global technology editor

Peloton hints at cuts after report on fall in demand for exercise bikes

Peloton exercise bike detail
Peloton CEO, John Foley, said the report by CNBC was ‘incomplete, out of context, and not reflective of Peloton’s strategy’. Photograph: Shannon Stapleton/Reuters

Peloton is considering workforce cuts and production changes as investors hammered its share price after a report said it was considering halting the manufacture of its exercise bikes because of a slump in demand.

The company’s chief executive, John Foley, said a report by CNBC claiming that it plans to temporarily halt production of its exercise bike and treadmill products was “incomplete, out of context, and not reflective of Peloton’s strategy”.

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