Peloton launched its first consumer product 10 years ago and since then it’s established an entire category of connected home cardio machines. Now it’s mainstream, the big question is what’s the next big thing?
“I think game-based workouts will go mainstream,” says Ergatta co-founder Tom Aulet. Ergatta sells a product widely regarded as one of the best rowing machines, which uses virtual races and interactive games to keep users coming back for more. Having taken it for a spin, I can confirm this approach quickly becomes addictive—think Candy Crush, but cardio.
