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Marie Claire
Marie Claire
Lifestyle
Gabrielle Ulubay

Peet Dullaert's Paris Couture Week Beauty Was a Comment on Consumerism

Collage of looks from the Peet Dullaert PFW SS24 Show .

Every year at Paris Fashion Week, designers enlist makeup artists' help to enhance their designs. Pat McGrath, for instance, made history this season with her gorgeous, dewy looks at the Maison Margiela Artisanal Spring/Summer 2024 show. That same day, another artist utilized makeup in a fascinating way: Hannah Rosie Bennett, a National Senior Makeup Artist for MAC Cosmetics, sprayed labels onto the skin of the models who walked the Peet Dullaert show. Now, just a few days into the start of the regular season, the painted wording set a memorable example of using beauty to make a bold statement.

This isn't the first time that Dullaert has executed a look like this one, either: Last year, his team sprayed the same label, which says, "Haute Couture, Paris, Peet Dullaert," onto the models' hair.

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