KOLKATA: On World Bicycle Day, two campaigns — Ride to Work and Road Safety — kicked off in New Town, where cycling lanes are available but hardly used. While the former attempts to encourage corporates and the community to promote use of cycles among employees and service staff, the other is about responsible and safe cycling.
In the Ride to Work campaign, SwitchON Foundation that advocates use of cycles as an environment-friendly mode of transport and New Town Kolkata Development Authority (NKDA), are urging corporate houses to encourage their employees to use cycles by providing cycle stands, showers and changing rooms.
