The cost of living crisis has spurred a flight to comfort food, with Britons choosing shepherd’s pie, macaroni cheese and oven chips over more exotic dishes, while smashed avocados are being edged out by cheaper “peas on toast”.
After a year in which food prices climbed at the fastest rate since the 1970s, Waitrose said the financial pressure had altered buying habits and food choices. A third of adults surveyed for its annual food and drink report regularly consume old favourites, such as chicken kyiv.
