Peanut butter pasta could be this year’s ‘Nigella effect’ dish

Nigella Lawson's peanut pasta recipe. Photograph: David Levene/The Guardian

Fifteen years since she doubled sales of goose fat after endorsing it in a roast potato recipe on TV – and two since she meecro-wah-vay-gate– Nigella Lawson has revealed her bid for this year’s Nigella effect. And, promisingly, it’s cost-of-living friendly.

The anointed product this time round is peanut butter, the key ingredient in her “dreamy creamy” peanut butter pasta, and part of a new series of budget-friendly recipes created by the queen of “food kitsch” with the delivery company Ocado.