Founded in the Swedish ski resort of Åre in 1986, Peak Performance was launched by a pair of passionate skiers on a mission to create 'garments that combined excellent functionality with simple, attractive design'. Fast forward to today and the brand still sells popular skiing gear, as well as hiking, trail running and mountain biking apparel, and even gym and golf wear.
Finnish multinational Amer Sports bought the brand in 2018 and today it sits in its roster alongside the likes of Arc’teryx and Salomon. As with Arc’teryx, you can expect to pay a pretty penny for Peak Performance’s expertly and sustainably crafted premium gear. I recently tested the brand’s minimalist Elevate Hood Jacket and was impressed with both its performance and its innovative recyclable design.
