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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Peacock Added 2.8 Million Signups During the Olympics, Research Company Says

2024 Paris Olympics.

NBCUniversal accumulated 2.8 million signups for Peacock during the recently completed Paris Summer Olympics, averaging 398,000 enlistments a day during the first week of the Games, a 5.6 times increase vs. the previous eight weeks, according to research company Antenna. 

The performance compares to the 3 million Peacock sign-ups measured by Antenna when the platform exclusively hosted an NFL AFC Wild Card playoff matchup in January between the eventual Super Bowl Champions Kansas City Chiefs and the Miami Dolphins. 

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