PDRN — or PolyDeoxyRiboNucleotide — first gained widespread traction in South Korea and Italy where it became celebrated for its remarkable regenerative and skin-repairing properties.
Since then, the so-called miracle molecule has become one of the world’s fastest-growing treatment and product categories, with fans from Jennifer Aniston to Kim Kardashian and Hailey Bieber singing the praises of its various iterations.