Nowadays, storage devices for consumer and data center applications differ rather dramatically, as do approaches to product design as well as go-to-market strategies. Therefore, to get a more or less comprehensive overview of the storage market in general, you must observe both ends of the spectrum. To complement our interview with Nelson Duann at Computex, we also sat down with his colleague Alex Chou, who is in charge of Silicon Motion’s enterprise storage business.
Alex Chou is an interesting person to talk to. Before joining Silicon Motion, he spent some 18 years at Broadcom, where he led the wireless connectivity business, also initiating the Enterprise Switch, PoE, and 10-G Base-T PHY business with a product marketing focus. Before that, he worked at UMC Capital, ARK Logic, and Western Digital, where he developed graphics accelerators. He deeply understands the industry and uses his knowledge to expand SMI's business into the data center segment. As he is the first general manager of Silicon Motion's enterprise business unit, it is safe to say that all the success that the company has faced in the new segment so far can be attributed to Alex Chou.
