This week, Qualcomm released this promo video for its new Arm PCs featuring a familiar yet surprising face: Justin Long. Many will remember him as the star of the iconic “I’m a Mac” commercials Apple released between 2006 and 2009. Now, in the tech commercial cinematic universe, Long returns to represent one of Apple’s rivals. After a flurry of notifications from MacBook, he uses his Apple laptop to search: “Where can I find a snapdragon powered pc?”
It’s the latest in a long, entertaining tradition of PC companies and Apple trading jabs. This latest chapter may mean something bigger for the PC world, though. There’s a growing push by Apple’s rivals to topple the MacBook. It’s only been a few weeks since Microsoft announced its new collection of Copilot+ PCs. However, Microsoft, Qualcomm, Asus, and other PC manufacturers are all trying to convince consumers of the same thing: This new generation of AI-powered PCs are MacBook killers.
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