Remember that Squier Hello Kitty Stratocaster from a few years ago, which saw its price tag soar to just shy of $1,000 after it went viral? Yes? Well, it’s officially making a comeback – and it’s been joined by a bunch of Hello Kitty accoutrement to boot.
It’s one of the strangest electric guitar case studies of recent times. Originally launched in 2006, the Squier Hello Kitty Strat hit the market without much fanfare, but by the late 2010s, its fortunes began to turn.
