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Euronews
Euronews
Indrabati Lahiri

Paw Patrol, Pokémon and LEGO: The top toy tourism attractions opening in 2026

Lego PAW Patrol LEGOland Legoland Windsor Resort United Kingdom Windsor

Toy tourism has been surging in the last few years, supported by the rise of fan culture, social media and themed merchandise.

The rise of “kidult” nostalgia has led to more adults returning to their favourite toys and finding new ways to engage with them as well, along with the growth of Location-Based Entertainment (LBE).

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