Children's TV shows Paw Patrol and Peppa Pig gave a retailer a Christmas boost.
The Works has revealed Ryder and his team of pups along with Peppa and her family saw sales rise by nine per cent in 11 weeks up to January 16 when compared to the same period two years ago.
The retailer said the two children's brands, along with Richard Osman’s novel The Man Who Died Twice, branded board games including Scrabble, and fidget toys drove the growth.
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