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Chicago Tribune
Chicago Tribune
Sport
Paul Sullivan

Paul Sullivan: The hyping of Super Bowl commercials upstages the hyping of the game itself

Super Bowl Larry David Rob Gronkowski Albert Einstein FTX Apple Twitter Inc.

The rush for the title of best Super Bowl commercial already has begun, and early signs point to a banner year for banality, middle-aged TV celebrities and, of course, animals doing wacky things.

Forget Patrick Mahomes versus Jalen Hurts.

According to Vulture.com, a website I always turn to for the latest pop culture news until I’ve reached my limit of free articles, informs us that on Super Bowl Sunday, “the game is the pee break.”

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