The Pac-12 is in desperate need of a new media rights deal as schools within the conference evaluate the college football landscape to eventually jump ship from a league that is falling behind in revenue.
As such, the conference is looking at potential television deals centered around streaming, with the latest report hinting strongly at a potential partnership with Apple TV+.
ESPN college football analyst Paul Finebaum says if the Pac-12 pulls the trigger on a streaming deal for their new media rights contract, then “it’s over” for the conference.
