Paul Burrell has been 'rumbled' by I'm A Celebrity viewers over an apparent plot to try and overthrow Joe Swash as leader of the Green Pride in the new All Stars series, with fans also sure he has a real issue with the former EastEnders star.
And it all stemmed from a rather bizarre conversation the former royal butler had with Fatima Whitbread right at the end of Wednesday night's show.
There was a big surprise for the campmates midway through the latest episode of the ITV programme, when having both taken part in a particularly disgusting drinking trial, Joe and fellow EastEnders icon Dean Gaffney walked onto the I'm A Celebrity set as the latest new arrivals and were then installed as leader of the newly formed Prides - with Joe in charge of Green and Dean doing the honours for Yellow.