Ahead of Patrick Ta Beauty's latest commercial rollout, the cosmetic brand, co-founded by celebrity makeup artist Patrick Ta, is facing severe public backlash across social media platforms following the announcement of its upcoming collection. Netizens and beauty enthusiasts have accused Ta of 'stealing' a signature blush technique widely credited to viral freelance makeup artist Painted by Esther, thrusting the brand into an intense row over creative copyright.
The backlash has spread rapidly across social platforms, where fans and fellow artists argue that the move sidelines an independent Black creator whose work helped popularise the look. At the heart of the dispute is whether Ta's trademarking of the phrase 'Transition Blush' represents innovation or exploitation.
