1. In one of the more archaic and nonsensical rules in sports, NFL players are not allowed to appear in commercials or advertisements drinking beer or directly endorse a beer. In fact, NFL players were only allowed to have their likeness appear in beer ads beginning in 2019.
However, Coors Light and Patrick Mahomes have found a way around this detail. A clever new commercial with the star quarterback dropped Tuesday and immediately acknowledges that Mahomes cannot endorse the alcoholic product.
However, the spot isn’t for Coors Light beer. It is for an actual Coors light. As in a flashlight. But the branding for Coors Light was prominent and aggressive throughout the one-minute ad, accomplishing just what the beer company wanted.
