Days before the beginning of Pride Month in June, a glamorous drag queen with long, wavy red hair, a matching mustache and carabiner earrings stared into a camera and levied a strong accusation against a famous sustainable outdoors apparel brand: “This is a corporation trying to erase an activist.”
The drag queen, Pattie Gonia, said in the video she was breaking her silence on a lawsuit filed against her by Patagonia, a brand blazed across the chests of adventure athletes and midtown Manhattan investment bankers alike. The apparel company is suing her for $1 for alleged trademark infringement, although experts say legal fees could easily surpass $1 million.