If you’re an avid Instagram and TikTok scroller, you’ll know that lavender nails are kind of a big deal among current nail trends. Digital Lavender was tipped as the colour of the year back in January by trend forecaster WGSN, who described it as inspiring “calmness and serenity”. And, despite its longstanding association with springtime (need we quote the Devil Wears Prada here?), the colour is still proving super popular this summer—alongside other key trends, such as French crème nails and jelly nails.
So, why are we still on such a lavender hype? It isn't just Sofia Richie's recent TikTok mani that's behind it. “As much as I don’t want to say Taylor Swift’s Lavender Haze had something to do with it, I honestly feel this could be the case,” manicurist Alex Philamond tells us. “The symbiotic relationship of pop culture and nail trends can’t be denied, and so many manicurists were using that song in their lavender nail reels."
