Speaking with investors during a meeting held in Gaydon, JLR Chief Creative Officer Gerry McGovern was brutally honest with the current state of Jaguar. He admitted past decisions have hurt the company as the attempt to create a British BMW by attracting as many luxury car buyers as possible has been unsuccessful. Doing so has downgraded the automaker into "mediocrity" with "no equity whatsoever." However, there is a grand plan to revitalize the Tata-owned marque.
