It may the name of your pet, child or favourite TV show, or something more obscure, but for most of us, having (and sometimes failing) to commit a password to memory is a very familiar ritual.
Since the Optus breach, millions of Australians both directly or indirectly affected have had cause to reflect on cybersecurity and how safe we feel from threats like identify fraud.
Passwords were not among the customer details leaked as part of the data breach, but experts say having weak or repeated passwords could still leave people vulnerable, especially as scams ramp up.