The leader of holiday park operator Parkdean Resorts expects demand for UK staycations to remain strong next year as families seek value in the face of cost-of-living challenges.
Newcastle-based Parkdean Resorts owns and operates 66 award-winning holiday parks around the UK, including sites in Newbiggin-by-the-Sea, Druridge Bay, Ashington, Crimdon Dene near Hartlepool, and Whitley Bay. CEO Steve Richards said the firm is ending the year on a high following record investment, busy parks and strong customer feedback scores, with many parks at full capacity from Easter through to the October half term.
And with the UK gripped by economic uncertainty, Mr Richards expects bookings to hold firm in 2023, saying consumers will prioritise trusted operators who can deliver value for money experiences. He said: “The sector as a whole is facing huge challenges at the moment, in terms of recruitment and inflation.
