Discovery+ has become the UK’s fastest growing paid streaming service, with its parent company’s near-£1bn deal to wrest control of the rights for the Olympics from the BBC appearing to be paying off.
Six years ago Warner Bros Discovery (WBD) – which runs Discovery+ in the UK and the Max streaming service across Europe, alongside broadcast channels such as Eurosport – reached a €1.3bn (£1.1bn) pan-European deal with the International Olympic Committee that meant viewers would need to pay a TV or streaming subscription to watch all Olympic events for the first time.
