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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Paris Olympics Boost TV Viewing In July, Nielsen Says

Nielsen Olympic Peacock Olympics Disney Plus NBC Prime Video
Olympic Champions.

TV usage grew 2.3% in July as people started tuning in to watch the Paris Olympics on NBC and Peacock, according to Nielsen.

Led by Peacock, which jumped 33%, streaming’s share of TV usage climbed to 41.4%, its largest share ever, and the largest share ever for streaming, broadcast or cable since Nielsen began issuing monthly updates.

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