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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Paris Hilton's Agent Provocateur Campaign Is the Love Story of an Iconic Brand and an Iconic Woman

Paris Hilton Agent Provocateur Greg Williams Instagram
Paris Hilton in Agent Provocateur's Fall 2024 campaign. (Credit: Courtesy of Greg Williams)

No one is probably as busy as Paris Hilton right now. The mom of two is dropping a new album and filming a reboot of The Simple Life with Nicole Richie. But she somehow found the time to star in Agent Provocateur's Fall 2024 campaign.

The ads celebrate the luxury lingerie brand's 30th anniversary with Hilton taking on the role of The Provocateur before the lens of Greg Williams. Her wardrobe includes a PVC trench coat, a super strappy black bra and underwear set along with semi-sheer, lace opera gloves. The collection is currently available on Agent Provocateur's website.

See more images from Hilton's Agent Provocateur Fall 2024 campaign on the brand's Instagram.

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