Parents are being urged to keep their children active over the summer holidays after research showed fewer than half get enough exercise. A Disney-inspired Government campaign – 10 Minute Shake Up – is being relaunched to encourage children to be active. It was paused due to the Covid-19 pandemic.
Research shows 45% of children are meeting the chief medical officer’s guidelines of one hour of exercise per day. The campaign says this hour can be broken down into manageable chunks by playing fun games together.
The campaign sets out how to play different games inspired by characters from Disney’s Frozen and Encanto, Disney and Pixar’s Lightyear, and Marvel’s Captain Marvel, Thor and Iron Man. Health experts say children should keep active during school holidays as they are missing out on their usual school-based PE sessions and play times.
