Furious parents have accused Home Bargains of creating a new Easter trend in the name of 'commercialism'.
The discount retailer put child-targeted Easter Eve boxes on the shelves of a select number of its stores, in a move which has gone down badly with parents, with some accusing Home Bargains of milking a religious holiday for money.
Debbie Chambers was one of the parents who spotted the product on the shelves on her local store. Each box is filled with festive-themed goodies including an 'egg hunt set' and a basket, to give kids something to enjoy the night before Easter.