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The Independent UK
The Independent UK
Business
Josie Clarke

Parents driving up sales of screen-free toys this Christmas, retailers report

Entertainer Smyths
Retailers said there is ‘a real appetite for toys that get children hands-on’ (Alamy/PA) -

Parents are driving up sales of screen-free toys this Christmas, retailers have said, following a year of heightened scrutiny around the effect of technology on children.

The Entertainer said every one of its predicted top 10 toys this Christmas was screen-free, while Smyths said screen-free play “continues to make a comeback” as parents seek to keep children entertained away from their devices.

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