A husband and wife duo have scrapped entry fees for their play centre in what they say is a UK first in a bid to help families amid the cost of living crisis.
Andy and Ruth Lancey, owners of an educational play centre - The Hideaway - noticed footfall drop this winter as they found parents were cutting back to be able to heat their homes and put food on the table.
The couple, who have two children of their own aged seven and 10, felt compelled to help out struggling mums and dads in their community of Partington in Trafford, Greater Manchester, and switched to a 'pay what you can' model to alleviate pressures some families face.
