Parents bombarded by food marketing to toddlers with 'bogus health claims'

Products advertised to kids in a supermarket.

Aggressive marketing of unhealthy supermarket food to babies and toddlers fuels "pester power" and exposes companies grooming youngsters for brand loyalty, University of Newcastle Laureate Professor in Nutrition and Dietetics Clare Collins says.

"Make no mistake, they are trying to get brand loyalty from babyhood and cementing that in toddlerhood to get people for life," Professor Collins said.