Siam Paragon will turn Parc Paragon into a grand fashion runway during the "Siam Paragon Bangkok International Fashion Week 2022" from Wednesday to Sunday.
The runway will see the latest collections of designs by top-notch Thai fashion houses and new generation Thai designers presented by top models and celebrities in a total of 15 fashion shows across the five days.
The brands include Issue, Vickteerut, Kloset, VVon Sugunnasil, Nagara, Poem, TandT, Asava, Vatanika, Greyhound Original, Painkiller, Leisure Projects, Fri27Nov, Flynow, Sculpture Stuido, Waterandother and Fill In The Bag.
Two shows will be held at 7pm and 8.30pm on weekdays, five shows on Saturday at 2.30pm, and the other four shows will be on Sunday at 4pm.
All fashion shows will be live-streamed on Meta Jupiter, a virtual space where fashion enthusiasts from around the world can create avatars of themselves and record their favourite pictures through a virtual photo booth.
Through the Onesiam SuperApp, fashionistas can shop for their favourite items from the runway via the online fashion pop-up called "BIFW E-commerce Pop Up: See Now Buy Now, Shop Off The Runway".
Meanwhile, Siam Center in collaboration with the Office of Commerce in Khon Kaen will present the Visionary Stage for fashion students from 10 leading universities and institutes across the country to unleash their creative power, at the Atrium 1.
They include Suan Sunandha Rajabhat University, Ubon Ratchathani University, Bangkok University, Mahasarakham University, Rajamangala University of Technology Phra Nakhon, Khon Kaen University, Thammasat University, Rajamangala University of Technology Srivichai, Srinakharinwirot University and Chanapat International Design.
They will showcase their creative fashion designs together with special design wisdom of Isan woven fabrics, daily in the afternoon from Thursday to Sunday.
At the adjacent Siam Discovery, global fashion trends will be unveiled through world-class designer labels during "Siam Discovery The Future Of Fashion" on Wednesday and Friday.
Discover special must-have collections of the season from Club21 premium brands -- Comme des Garcons, Diesel Paul Smith, A|X Armani Exchange, as well as popular brands from around the world at Club21 Multi-label Store.
Visit siamparagon.co.th/bifw2022.