A new department store that is the first of its kind in Wales has opened in Cardiff. Yellow: The Social Enterprise has launched in Cardiff's Morgan Arcade and provides a sustainable shopping experience that is totally free of paper and plastic.
The not-for-profit social enterprise is "centred around the planet and people" and aims to improve the world we live in by "doing retail better". While the store is zero-waste, paperless and plastic-free, it also provides a platform for local businesses to sell their products and pledges to give proportions of money made to local charities.
The store has opened on the site previously occupied by Rossiter's of Bath, with Yellow:TSE transforming a unit which has remained vacant for over two years. Get the latest news from around Cardiff by signing up to our newsletter.
