When New Zealand’s 10th great walk was announced in 2015, the first thing Jed Findlay did was hop on Instagram. He knew that the Paparoa Track, which connects the small South Island communities of Blackball and Punakaiki and cost NZ$12m to build, could be a boon for his family’s business.
“Punakaiki Beach Camp is right across the road from where the track finishes,” he reasons. “If someone puts that money right next door to you, you’re almost obliged to do something.”
