There's a certain audacity to announcing your 2026 Colour of the Year is white. Not cream, not ivory, not even that trendy greige that's been haunting Pinterest. Just white. Okay, 'Cloud Dancer' if you're being fancy, but let's not pretend a dreamy name makes it any less... white.
Yes, Pantone has finally done it; they've chosen the colour of a blank page. PANTONE 11-4201 Cloud Dancer is, according to their press release, "a billowy, balanced white imbued with a feeling of serenity" with an "aerated presence" that whispers "calm and peace in a noisy world". Hmmm. Or, you know, they could have just said: "We chose white".
