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Fortune
Fortune
Paige Hagy

Panera just launched a Roman Empire menu with a ‘selection of products you just can’t stop thinking about!’ The Caesar salad made the list

Caesar salad with croutons and parmesan cheese (Credit: Rick Poon—Getty Images)

How often do you think about…Panera Bread? The fast food restaurant chain wants you to think about its staple menu items as much as men apparently think about the Roman Empire. 

Panera created a menu on Tuesday inspired by a viral TikTok trend in which women ask men how often they think about the Roman Empire. (The answer is a lot, apparently.) This is just the latest example of a brand jumping on a social media trend in hopes of boosting its sales and publicity.

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