World-renowned jewelry brand Pandora has recently inaugurated their debut VIP salon in the US. Tucked away in their New York City's SoHo flagship, this new venture provided the house with the perfect opportunity to showcase the winning blend of refinement, character, and creativity that has long been at its core within a global, exclusive context.
"We aimed to create a space that exudes effortless charm and relaxation, and SoHo seemed like the ideal setting to achieve that," Erin Matson, VP of Marketing at Pandora, tells me of the project, first unveiled this spring. Countering the elegantly minimalist interior design of the main store, the salon acts as a getaway. "Hidden like a speakeasy bar, the space immerses guests in a distinct atmosphere, shifting from the serene simplicity of the store to an entirely captivating experience," adds Matson.
