When you make an announcement as big as Panasonic's last one, in the TV world, it puts more than a little pressure on your brand. After a couple of years of rampant rumours, it just confirmed that it's outsourcing its US and EU business to Shenzhen Skyworth, in a similar manner to Sony selling the Bravia brand to TCL.
That's huge news, but in the room in Munich where the change was announced, Panasonic and Skyworth's public face was obviously full of bullish optimism and enthusiasm. As part of that marketing effort, it had set aside a section of its showfloor to demonstrate some of the prototype TV tech that it was working on, with some interestingly mixed results.
