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The Guardian - UK
The Guardian - UK
World
Zoe Wood

Palestinian food brand says UK sales up 50% as shoppers show solidarity

A man sorting olives
Zaytoun, the Arabic word for olive, is a social enterprise set up to support the resilience of Palestinian communities through fair trade. Photograph: Alaa Badarneh

A Palestinian food brand says its UK sales increased by 50% to £3.2m in 2024 as shoppers seek out its olive oil in solidarity with Palestinians in Gaza and the West Bank.

Zaytoun, the Arabic word for olive or olive tree, is a social enterprise set up to support the resilience of Palestinian communities through fair trade.

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