A paddleboarder has died at a busy beach - marking the fifth tragedy in the UK this weekend.
Emergency services battled to save the 70-year-old man after bringing him ashore at Worthing in West Sussex.
Sadly, he was pronounced dead at the scene.
A spokesman for Sussex Police said the man was pronounced dead at the scene after suffering a medical incident in the water.
The RNLI lifeboat and an air ambulance were scrambled to the seafront at Worthing on Sunday evening.
A police spokesman said: "Police supported HM Coastguard and the ambulance service at an incident on Worthing beach at around 5.40pm on Sunday, May 28.
“A man in his 70s was treated by the ambulance service after suffering a medical incident in the water.
“He was sadly pronounced dead at the scene. His next of kin have been informed.”
The death is not believed to be suspicious and the coroner has been informed.
Thousands flocked to the UK coast on Sunday as the Met Office recorded the hottest day of 2023 so far, with temperatures climbing to 24.4C.
At least four others are known to have died in the waters this week.
The scorching bank holiday weekend and preceding hot spell has seen youngsters looking for ways to cool off by taking unnecessary risks.
The body of 15-year-old Lewis Kirkpatrick was recovered from the River Eden in Carlisle, Cumbria, on Saturday afternoon.
Police launched the search following reports the teenager and three other boys had got into difficulty on Friday evening.
An unnamed 14-year-old was airlifted to hospital and remains in a critical condition.
Two men in their 20s died after being pulled from the water off the coast of Devon yesterday, the police have confirmed today.
Devon and Cornwall Police rushed to the scene in Oddicombe, Torbay, following reports of concern for two people in the water.
The pair were rescued at around 8.50am on Saturday - but sadly, one of them was declared deceased at the scene and the other died after being taken to Torbay District Hospital.
It came just days after the body of Tyler Wilson, 16, - was pulled from the River Calder in Castleford, West Yorkshire, on Wednesday.
Taking to social media, Tyler's mum Zoe Marie Scott said: "Love you and forever my boy. Until we meet again."
The bodies of an 18-year-old man and a 19-year-old man were recovered by divers at High Eske Nature Reserve, near Tickton, also on Wednesday, with four swimmers rescued.