Since July 5, 2022, the Pac-12 has been negotiating with various media rights partners on a new TV deal. Those rumored to be at the table range from ESPN all the way to the CW (who recently announced an agreement with the ACC to air a package of games).
The Pac-12’s deal doesn’t expire until 2024, and normally this sports business summer subplot might not break into the mainstream. But it has become apparent that the league’s lack of a deal constitutes an existential crisis for its future as sources tell Sports Illustrated’s Pat Forde that Colorado looks primed to bolt the league for the Big 12.
The goal posts on the Pac-12’s deal have moved further and further over the last few months.
