Pac-12 commissioner George Kliavkoff praised Colorado head football coach Deion Sanders during a phone interview with USA Today, comparing the stardom of “Coach Prime” to that of pop icons Taylor Swift and Beyonce.
Kliavkoff indicated that thanks to the allure that Sanders has brought to the Buffaloes’ football program, he anticipates the entire conference’s ratings will be up from last season.
“Our ratings are going to be up this year because of Coach Prime,” said Kliavkoff. “He’s great for the league. He’s great for Colorado. You can see from where the team was last year to where they are this year.”
