
The craze for new drugs in the GLP-1 (Glucagon-like peptide 1) and GIP (Gastric inhibitory polypeptide) analogue class, better known under the trade names Ozempic and Wegovy, is remarkable, but it’s not totally unprecedented in the history of pharmaceutical blockbusters.
The volume of prescriptions and the budget allocated to them by public health insurance schemes are exploding, as are the profits of the companies that manufacture them.