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Evening Standard
Evening Standard
Business
Jonathan Prynn

Oxford Street 2.0: How £1bn investment will transform candy store blight back into premier shopping destination

Oxford Street Adam Hug IKEA Selfridges HMV Marble Arch NWEC the United States West End

A £1 billion investment boom is set to transform Oxford Street’s fortunes and restore it to its former glory as Europe’s premier shopping destination after the years of candy store blight.

Global brands are now scrambling to secure space along the West End’s 1.2 mile canyon of consumerism after a remarkable turnaround since the end of the pandemic.

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