The owner of a popular Dublin boozer is refusing to up the price of Guinness despite brewer Diageo introducing massive hikes.
Bernard Farrell, who runs the Clonliffe House in Ballybough with his wife Pamela and son Darren, will absorb the additional costs in order to keep a pint of plain at just €5 at the pub.
The publican, who is not increasing Smithwicks either, reckons the black stuff at his watering hole is one of the cheapest and best in the capital.
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Speaking to The Irish Mirror yesterday, Bernard said: “We don’t want to touch the Guinness or the Smithwicks, it’s a fiver. We have a very loyal customer base.
“It’s a real Guinness pub. We have to absorb the costs. I couldn’t ask for better clientele in the whole country.
“We bought the bar seven years ago and we grew into it so much. We’ve a serious loyal customer base and we’re very loyal to the customer.”
The price hike from Diageo, who make Guinness, came into effect on Wednesday just weeks after Heineken raised the cost of their drinks at the start of December.
Diageo upped the cost of a pint by 12 cents excluding VAT with publicans reckoning they will need to hike the cost by at least 30 cents to keep their current profit margins.
While Dutch-brewing company Heineken, who also make Birra Moretti, Orchard Thieves, Coors, Fosters, Beamish, Murphys, and Island’s Edge, increased their pint prices by 17c before VAT.
