It's been just two days since Love Island launched and there's one Islander already causing a stir in the villa - Gemma Owen.
The confident 19-year-old - and owner of 12 horses - has already shown that she's not afraid to speak her mind and tell the boys who she does and does not like.
(And in case you didn't know, she's also Michael Owen's daughter.)
With her very own Italian stallion now at her side, her upfront attitude has sparked divide among viewers.
But why?
On the very first day, she made her feelings known that she wasn't happy after being paired with Welsh student Liam Llewellyn.
She instantly appeared to get the ick and was not too impressed with the cards she had been dealt.
Right after the first coupling up, she admitted to the girls: "I'm happy, but I'm not blown away, let's put it like that. Muscles, yes [what I'd go for]. He's a bit shorter than what I'd go for."
As the pair got speaking later, it became clearer that Gemma wasn't interested in Liam as the chemistry was not there.
"Football's my sport," Liam awkwardly told Gemma. "I love football so much-"
Gemma - whose dad left the country to escape the ITV2 show - interrupted by asking: "Did you play at a decent level?"
"Um, nah not really," he admitted. "I stopped playing really young. I feel like you've been with an ex footballer or something."
"No," she replied awkwardly as she shook her head.
He asked: "Why did you ask if I could play at a decent level?"
"Because I'm interested," she responded.
Later, while speaking to the girls that evening, Gemma appeared even less keen on Liam - especially when Davide strolled into the villa as a bombshell.
As all the Islanders gathered around the firepit to do dares, Liam read out his: "Choose someone to perform a Magic Mike dance on you."
"Absolutely do not pick me," Gemma demanded.
Later in the Beach Hut, she admitted that she felt "absolutely awful" but that she could tell he wanted to choose her.
Gemma was then asked to kiss the boy she fancied the most - leading her to kiss Davide.
Fans took to Twitter in uproar over her attitude towards Liam throughout her time in the villa, with one fuming: "Why is Gemma being so rude & dismissive to Liam? He’s done nothing but be sweet and take an interest to her?
"The audacity. Gemma better collect herself. You can say no without being dismissive and embarrassing someone at the same time. Kindness exists. "
"Why is gemma acting like liam is a dead fish in her bed #loveisland," one fan fumed.
While another tweeted: "Rah Gemma lowkey rude. My guy Liam just tryna break the ice #LoveIsland."
"let’s all agree to keep liam in and get gemma out xxxxxxx #LoveIsland," another insisted.
But others pointed out that Gemma was simply being honest about her feelings and that she had no filter like a typical teenager.
"I can’t believe the abuse Gemma is getting already. Unbelievable. She is a 19 year old girl. We seriously never learn from the past. The keyboard warriors not giving a s***. This behaviour needs to stop," a viewer fumed.
While another joked: "Gemma, 19, looking for love. Christ when I was 19 I was looking for a way to get back from town with approximately £1.23 and a half eaten kebab wrap. #loveisland."
A third wrote: "liam being single isn’t gemma’s fault though it’s day 2 she didn’t owe him loyalty #loveisland."
Gemma also upset fans after appearing to mock Luca's surname.
"My name's Luca, cos my mum got to choose that," he said. "But my dad's English and Irish so [my surname's] Bish. Just Bish, not Bishop."
"I feel like that's a bit of an unfortunate last name," Gemma said. "Bish? Nah."
Andrew quipped: "Not a bit of you?"
"No, not feeling it," she replied.
And viewers were not impressed, branding Gemma "rude" for her comments.
One fumed: "Gemma? Excuse me? Why is she being so rude? What’s wrong with Luca’s surname? Just because you don’t like him? YOU BETTER WIND YA NECK IN!"
While another raged: "As if Gemma said that Luca’s surname is unfortunate! That’s so f***ing rude oh my god."
"Gemma been rude twice now poor Luca is like sorry love I’ll just change my last name cos you’re not feeling it #LoveIsland," a third ranted.
But former Islander Shaughna Phillips pointed out: "So I thought Gemma was quite rude about Luca’s surname, but apparently that means she fancies him? #loveisland."
And body language expert Judi James agreed, telling Metro : "While the others try out mating techniques that range from gross chat-up lines to subtle preening to exaggeratedly sexual crotch displays, Gemma seems to prefer a style of rudeness and put-downs to attract her men."
She added that Liam - who has also been part of the conversation - was "too much of an easy target" as he had already appeared upset by her comments and being pied off in favour of Davide.
"With Liam though, Gemma had more of a challenge and the way she used her rudeness as a form of attention-grabbing suggested there might be some attraction between herself and a guy who could just be up to some banter-battles," Judi continued.
At the end of the day, most cynical Love Island fans will agree that the goal of most Islanders isn't really to find love - it's to keep people talking about you so that, after the weeks are up, you'll be bombarded with PLT and TV deals.
In that respect, it looks like Gemma's already winning.
*Love Island airs tonight at 9pm on ITV2
