Roku has announced that more ads will be coming to the home screens of its devices and TVs in the near future, according to a statement made to the publication Adexchanger (as reported by FlatpanelsHD) at CES.
In the statement to Adexchanger, Roku’s VP of global ad sales and partnerships, Kristian Shepard, said that it will “immerse advertisers in more parts of the screen and home” via interactive and 'shoppable' ad formats.
